‎Good research is about asking more and better questions, and thinking critically about the answers. 2001 5. It's detailed about the full process and the common methodologies used throughout the process of gathering user input for a project. This book is for you" (p. Wrong. Enough! This is one of those books I will keep handy for the rest of my career as I mentor others in conducting product research. Recently she’s released an updated second edition. Usually A Book Apart publishes things aimed toward practicing designers. In typical A Book Apart fashion, Just Enough Research is one you'll want to keep nearby so that you can go back to it frequently. … If you’re a PM or a designer at an early-stage startup, this is the guide for you. In essence, it’s about asking better questions, and … Just Enough Research. Everyday low prices and free delivery on eligible orders. The book explains research, its pros and cons, and its varieties very well with one running example. It breaks down in easy to understand and usable terms what different types of user research are, how to set up a research study, and why research is important. Erika finally presents a guide to research, in the context of making great interfaces. “You can optimize everything and still fail, because you have to optimize for the right things. There are also a list of helpful resources to explore as well. As humans interact with each other in more disintermediated ways, digital life, algorithms, and apps shape societies across the globe. Good research is about asking more and better questions, and thinking critically about the answers. Love Erika Hall's writing style. Hall writes "You may have a vague idea that research is a good thing, but the benefits are fuzzy while the costs are all too clear. While it's written as a primer on research for designers and I already have some experience with it, it still gave me some new knowledge as well as ammunition for advocating for research. by Luke Wroblewski April 2, 2013. Home Products Just Enough Research. I have other resources, but this book was suggested sort of last-minute by a UX friend and I went for it. ), then this is the book for you. It's just long enough to give you what you need to DIY a research project without going through more formal readings (which you should totally dig into, but sometimes they're intimidating). The relationship between design and research is one of the most misunderstood parts of product design. + Erika is knows her stuff and presents it in a very witty & engaging manner. By signing up, you agree to our Terms of Use. ), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research. This book seems to be aimed more toward upper management. There are also a list of hel. After conducting hundreds of interviews with high achievers, they developed a framework for thinking about integrating four spheres of life: happiness, achievement, significance, and legacy. With Just Enough Research, you’ll start doing good research faster than you can plan your next pitch, and saving time and money to boot. Englisch. She can be found far too often on Twitter as @mulegirl and cohosts the podcast Voice of Design. “A large corporation is more like Australia: it’s impossible, http://www.abookapart.com/products/just-enough-research, See 1 question about Just Enough Research…, 33 Reader Approved, Highly Rated Fiction to Discover Now. Erika manages to pack a ton of information into a small package (154 pages!) Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers. —Indi Young Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Goodreads helps you keep track of books you want to read. Just Enough Research is a concise overview of putting 'design research' into real world practice. This book is for you" (p. if You are at the business of understanding your user or an UX designer, BUY THIS BOOK! Home Products Just Enough Research. give it to students, your UX team, your Development team, your Product Management team. Her other book, Conversational Design, is not about chatbots. If you are looking to start understanding customer research or just looking for a quick refresh on research then pick up Just Enough Research. We’re so excited to announce that the second edition of Erika Hall’s Just Enough Research is now available!. Most importantly though, it emphasises the importance of research; because how will we ever design for users if we don't know them? September SPRACHE. Wrong. Book: Just Enough Research by Erika Hall, published by A Book Apart. Mehr Bücher von Erika Hall It is a short, to-the-point, pragmatic guide for anyone looking to bring the benefits of research into real-world contexts. Rather, it’s a good starting point with helpful context for getting started (or using as a lightweight reference). In her book, Hall distinguishes between “pure research,” “applied research,” and “design research.” Pure research is “carried out to create new human knowledge, whether to uncover new facts or fundamental principles” (Hall, 2013, p. 12). Start doing good research faster than you can plan your next pitch. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you … With great insights from cover to cover you will get an overview of subjects such as user research, competitive research, and analysis and models. “As big a deal as the PC.”“Cities will be built around this device.” 10. We’d love your help. Just Enough Research-Erika Hall 2019 Just Enough Research-Erika Hall 2013 Just Enough Research-Erika Hall 2013 Communicating The New-Kim Erwin 2013-08-28 "Communicating radical innovation is very different from discussing marginal change. Here's my notes from her talk on Just Enough Research: In 2001 the Segway promised to revolutionize transportation. (The book is aimed at people who aren't sure whether they should do user research. (The book is aimed at people who aren't sure whether they should do user research. Rather, it’s a good starting point with helpful context for getting started (or using as a lightweight reference). Erika Hall, co-founder of Mule design studio and author of Just Enough Research will be speaking here in Stockholm in May, at From Business to Buttons. 2013. Excellent. Create lists, bibliographies and reviews: or Search WorldCat. It's a great handbook to have. A pragmatic, thorough overview of the “why” and the “how” of modern user testing practices. Erika Hall distills her experience into… Author of Mental Models and Practical Empathy. It's best if you avoid using common keywords when searching for Just Enough Research By Erika Hall. Just Enough Research should probably be read by all designers, and better yet, by all design students. Actually, I never want to read this again. Erika Hall@mulegirl#justenuf 3. Erika likes dogs and bicycles. I wish I had found this book 5 years ago. I am not the target audience for this book. It seems that Erika Hall writes from a subjective place, which isn't necessarily a bad thing; it gives an honest discussion on the research principles. Short answer: This book is fantastic. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you … “IT”“IT” 8. Research is simply systematic inquiry. by A Book Apart. If you want a primer on how to get closer to your customers (my used case) or ask better questions (seriously who doesn't? I am not the target audience for this book. Welcome back. —Nate Bolt Your organization isn’t doing that yet?! It’s a guide book with trusted research methods. This was my second time reading this book, as I had first read it a few years ago. © Copyright 2020, A Book Apart, LLC Privacy Policy, Chair and cofounder, MFA Interaction Design at SVA and VP of design at NPR. Início / Software / Just Enough Research. It seems that Erika Hall writes from a subjective place, which isn't necessarily a bad thing; it gives an honest discussion on the research principles. Vehicles, including bicycles, go in the street. A Book Apart. Gets your wheels spinning and enthusiasm cranked. Erika is the co-founder and Director of Strategy at Mule Design and the author of Just Enough Research (A Book Apart, 2014). Good research is about asking more and better questions, and thinking critically about the answers. Just Enough Research. Supports Kindle, iBooks, Nook and most other readers and devices. —Liz Danzico Personal research — … The term “just enough research” was coined by Erika Hall in her best-selling book of the same name and provides a great guide to helping you better understand how good research is conducted and what methods are involved.. Chances are good that your business is making inaccurate assumptions about your customers’ behavior. Very easy to read, concise book and I can only recommend to all designers out there. Read honest and unbiased product reviews from our users. 3).) Concise resource for anyone who is on a digital or usability project. But I totally think you should! Just Enough Research In her book, Hall distinguishes between “pure research,” “applied research,” and “design research.” Pure research is “carried out to create new human knowledge, whether to uncover new facts or fundamental principles” (Hall, 2013, p. 12). Chapter 8: Analysis and Models. Better you know the current state of things, the better you will be positioned to innovate. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. I'd call this book the "UX research 101" it's an introduction to all kinds of design research, from stakeholder interviews, through usability tests till brand research. Can't wait to put what I've learned I to practice. Find helpful customer reviews and review ratings for Just Enough Research at Amazon.com. She is the cofounder of Mule Design Studio and specializes in helping clients ask the hard questions and work better together to find the answers. And now, these are the summary per chapter in “Just Enough Research”: CHAPTER 1 — Enough is Enough. It's just long enough to give you what you need to DIY a research project without going through more formal readings (which you should totally dig into, but sometimes they're intimidating). While the mindset and methods of research haven’t changed, our digital climate continues to evolve—from the siren song of Net Promoter Score to the latest social media experiment gone awry. Erika Hall’s book, “Just Enough Research” thoroughly demystifies research. An excellent primer for anyone wanting to improve their design process through better research. Clear business goals before doing any research to explore as well as updated examples throughout to. Relationship between design and research your design process this book, “ Just understanding. Employee of FTS and the “ how ” of modern user testing practices and should do user.... Be aimed more toward upper management the full process and the “ how ” of modern user testing.! “ you can plan your next pitch each other in more disintermediated ways, life. We sign you in to your Goodreads account book for you messagerie ne sera publiée! 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